After showcasing immensely popular reality shows like Big Boss and Fear Factor, COLORS is all set to launch yet another reality show but with a BIG difference. COLORS, in association with UK’s FremantleMedia will soon be launching Asia’s biggest talent hunt show ‘Got Talent’ with a desi twist. A show that redefines talent hunts, ‘Got Talent’ is the brainchild of Simon Cowell, the popular jury member of American Idol and the brain behind multiple successful format shows, under his company SYCO. Simon’s concept was successfully adapted by various countries including UK and USA where the show tasted colossal success.
The ‘Got Talent’ franchise is a British TV format conceived by Simon Cowell’s and co-owned company SYCO and FreemantleMedia Ltd. Discussing this exciting development, Patrick Schult, Managing Director, FremantleMedia Asia said “Got Talent has been a remarkable success story worldwide. Audiences from all age groups have propelled this show to the top of ratings charts in every country it has launched. There is such an incredible breadth of talent in India we can’t wait to see we uncover with the launch of ‘India’s Got Talent’ in 2009″.
‘India’s Got Talent’ will be following the global format, wherein, the show will traverse the length and breadth of the nation to bring forth interesting talent. And by interesting talent, it could be anything from dancing to dandiya, from singing to shayari, and from wrestling to mallakhamb to nautanki to lavani! ‘India’s Got Talent’ will be a platform dedicated to the celebration of uniqueness and originality.
Speaking about India’s Got Talent, Ashvini Yardi, Programming Head, ‘COLORS’ said, “India is a country with a rich and vibrant talent that is still not explored and tapped. India’s Got Talent is a remarkable show with a never seen before freshness to it. It is the big daddy of all talent shows and has its roots in the variety genre. It has tasted immense popularity in every country that it was launched. Now, for the first time ever, India will witness a show where all only talent matters. Anyone with any talent can be a part of the show as long as the performance is distinctive and can entertain the nation.”
This magnum opus will be produced by Synergy Adlabs. Synergy’s brain and quizmaster extraordinaire, Siddharth Basu, Chairman & Managing Director said, “This is a terrific platform to be entertained by imaginative and accomplished performing acts of every kind from all over the country, whether solo or in groups, with true variety- song, music, dance, mimicry, gags, mime, puppetry, venriloquism, magic - absolutely anything that will entertain and enthrall India.”
India’s Got Talent is a multi-performance high entertainment variety show. Having the ultimate entertainment platform, the show will comb every town and city in India of India, showcasing the best acts & talents. The show debuted in America in June 2006 and since then has successfully completed a couple of seasons. It has been a frontrunner for many television channels in countries including world’s major TV markets: the US, Britain, Germany, France and Australia. India will be the first Asian country to showcase this format show.
